Is your digital storefront mobile optimized? If not, chances are you’re leaving money on the table. A lot of money. Did you know that 80% of Internet users own a smartphone? With the rise in mobile usage and mobile consumption, the businesses with mobile-optimized sales pages are the ones who are reaping the rewards of mobile traffic. Clunky sites not optimized for mobile requiring users to pinch, zoom and scroll result in high abandonment rates and a poor user experience.
But don’t worry, we’re here to help! Here are 7 simple ways to optimize your digital storefront for mobile and instantly increase your mobile conversion rates.
1) Implement Intuitive Navigation
These days, mobile users expect a certain level of quality from their mobile experience. Users have become accustom to drop down navigation indicated by this icon (screen shot/screen capture of three line mobile nave icon). Make sure your mobile navigation is intuitive and optimize for mobile device users for a seamless website experience. Make sure that the visitors who want to buy from you can easily find your purchase page.
2) Simplify Content
Mobile website visitors notoriously have short attention spans. They want to quickly and easily understand what your product is about and the benefits it offers. Keep wording as concise and catchy as possible. Additionally, limit the number of images that may require a long load time or interfere with the shopping experience. A simple video explaining your product and its benefits may be just the ticket to convey your message and reduce bounce rates.
3) Limit Distractions
When a visitor has reached your purchase page, your primary goal should be making a sale. Remove all buyer distractions such as unnecessary images, pop up banners or multiple calls to action. Distractions from the sales flow can kill conversion rates on a mobile site and interrupt a buyer’s thought process.
4) Create Urgency
Users typically spend less time on mobile checkout pages than checkout pages viewed from a computer. Many people are mobile browsers but desktop buyers. Consider creating a sense of urgency with a limited time offer encouraging mobile users to act now. Also, give mobile users them the opportunity to save your product in a cart to access later from any device, with a 24 hour promotion. Creating a sense of urgency can help increase conversions.
5) Click to Call Option
For some ecommerce shops phone calls can convert well from mobile devices. After all, mobile users have their smartphones in hand! Consider including a click to call button and be sure the button is designed to call the number when a visitor clicks. This gives customers yet another way to buy from you, while increasing comfort, trust and ultimately boosting sales.
6) Faster Checkout
Mobile users are impatient and don’t want to spend a lot of time filling in information in order to make a purchase on mobile, plus it’s inconvenient. Keep it simple by implementing a mobile shopping cart including a streamlined checkout process. Require users to enter only information that is essential to making the purchase. Accept multiple payment options and consider offering a 1 click checkout feature for return customers.
7) Call to Action
Remove all confusion for customers by making your buy button obvious, bright and clear. Tell them what they need to do to get instant access to your great video content. Once they are at the point of purchase your job is to make it quick and easy for them, and get out of their way. Do not place multiple calls to action next to each other that may result in involuntary clicks or add to confusion and result in losing the sale.
Video Summary/Call to Action
Now that you know what it takes, you’re ready to optimize your mobile storefront! With Intelivideo you don’t have to go it alone. We do the heavy lifting for you by offering multiple mobile optimized sales page options designed to improve your user experience, increase you your conversions and grow your profits.
To get started, simply got to this URL or click on the link below this video (or whatever CTA makes sense).