Offering subscription video as part of your suite of digital products is an excellent way to differentiate yourself in the market, expand your reach, and add an additional revenue stream to your...
Pricing is one of the trickier components of creating and selling digital products. After all, there are countless pricing models, and how you price your product has a direct impact on sales....
It’s no secret that business owners can gain an incredible amount of insight into their customers and their products by understanding viewer behavior. Tapping into viewer data can give content...
Demographic data is a key ingredient when it comes to product development, delivery and performance analysis. Savvy businesses use demographic data to formulate a customer profile. Why? Unlike brick...
Once you have created, distributed and monetized your digital videos and your content is in the hands of your raving fans and customers, it’s important to track the performance of that content. Are...
As a video content creator and business owner how can you tell if your efforts are paying off? Are prospects finding your website? Are your email marketing efforts converting subscribers to paying...
Most online business owners are actively trying to drive traffic to their site on an ongoing basis. Doing so typically requires a significant amount of time and resources spent on marketing and...
One key to successful business analysis is understanding your customers’ experience and behavior with your video product and marketing efforts. When you closely track the performance of your customer...
When discussing video analytics, it’s important to differentiate between analytics as they relate to your video product intended for paid consumers, and your video marketing efforts designed to...
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